Entries tagged ‘Capucine’
HelloFresh is a delivery service that saves you time on shopping and meal planning – you pick recipes and they send a box full of pre-measured ingredients that you cook at home. It’s one of many such services popping up left and right. In this growing market, where websites replace store aisles, each brand’s take on photography, colors, and type will be key to luring in cooks.
The approach of HelloFresh is a bright orange and green color palette combined with Alice Savoie’s Capucine. Her typeface is used primarily for headings and its rich flavor is balanced by a generous amount of white space. Capucine’s distinct italics are also put to good use, adding a layer of hierarchy and a subtle sense of movement to the page.
The design carries over to their iOS app, where you can see recipes and rate meals. Paired with Adobe’s Source Sans, Capucine is used more extensively and at a wider range of sizes. The typefaces complement each other, creating a bright vibe and easy-to-follow instructions. Overall, the use of Capucine lends warmth to an experience that could easily feel cold.
There’s a new way to test our typefaces, and not just that – you can rent them too. Fontstand, a desktop Mac application, lets you try fonts for free for one hour as well as rent them on a monthly basis at 10% of the normal license cost. Whether you rent or trial, the chosen fonts work right away in your design apps without you having to install them. At launch, Fontstand offers hundreds of typefaces from over twenty independent foundries.
Clicking a ‘buy’ button isn’t always easy. Maybe you need to test the fonts before committing, maybe you want to make sure the client approves, or maybe you’re a design student on a tight budget. We get that – we’ve been there – and we think Fontstand can help. This new approach to licensing is a great way to get your hands on high-quality typefaces and ensure that you’re using the right font for the job. You can think of renting as an extensive test or as a way to use fonts for a limited time – you can always rent the fonts again when you revisit a project – and once you rent for twelve total months, the fonts are yours to download.
To get started with Fontstand, visit fontstand.com. And the links below will take you directly to the fonts we currently offer. If there are any typefaces you’d love to see on Fontstand, send us an email or tweet.
Process on Fontstand:
If you happened by the FontFeed recently, you’ll find an interview with Process Type Foundry partners Eric Olson and Nicole Dotin by Yves Peters. Go ahead, read the words. Sometimes, though, we just want to ogle the pictures. Here are photos from the interview along with extended annotations, outtakes and some extras.
Eric and Nicole standing in the doorway of the Process Type Foundry studio.
It’s 2012 already but before we say goodbye to 2011 entirely, there were tidbits from the last 365 we don’t want to forget. And while we’re at it, we’ve included a preview of typefaces slated for release in the New Year.
Seattle Met, a magazine covering the local scene in Seattle, WA, has been using Anchor and Bryant Compressed since May, when designer André Mora came on board. But it was for the summery July issue, with its focus on farms, foraging and other foodie adventures that Mora paired Anchor with the agile Capucine, named after the French word for the Nasturtium flower.
As the newest addition to our family of typefaces, it’s great to see Capucine being put to use here in a way that showcases its flexibility, from display headlines to captions.
See more photos of Capucine in use here.
More than four years in the making, we’re proud to finally announce the release of Capucine, a new family of types designed by Alice Savoie. With influences ranging from calligraphy to Art Nouveau to brush scripts, this five-weight family offers – to put it in a single phrase – joie de vivre. See more of Capucine and learn all the details about our latest release.