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Entries tagged ‘In use’

27
Sep
2016

Scandia in Use: Tengbom

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Tengbom, a Scandinavian architectural firm, has a new visual identity and it’s full of Scandia. Developed by Oscar Liedgren Studio, the branding takes full advantage of our latest typeface and also features a new style — Scandia Light Stencil.

Scandia was released with just one stencil font, but Liedgren thought a second, lighter weight would carry them even further. He came to us after creating Tengbom’s new logo, based on Scandia Regular, and worked with Eric Olson to design the custom font. Since there was always potential for more stencil weights, we’re glad they asked.

tengbom-scandia-light-sample

No doubt stencils and architecture have an affinity for each other. Liedgren was keenly aware of the relationship but after surveying the competition, he found it wasn’t as common as he imagined. In the end, their use of stencils accent Tengbom’s own design work, adding a nice level of detail across print and web.

‘I think type in the context of identity can help you either to “belong” to a world (like that of architecture) or “stand apart”,’ Liedgren explained via email. ‘Both are valid strategies and need to be seen in the light of all other graphic elements and imagery at hand. In the end, what makes it work or not, is in the detail, in the craft, and in the way it’s applied.’

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Visit Tengbom.se to see the webfonts served up. And you can see more in-use samples at Oscar Liedgren Studio. Print images courtesy Oscar Liedgren.



11
Apr
2016

Colfax in Use: Hewn

FODA Hewn Hopper

FÖDA, an Austin-based design studio, has renamed and rebranded their neighbor, Hewn, a wood shop, fabricator, and mill. The hefty Colfax Black logo sets the tone – spanning 8′ wide on the hopper above! — and Colfax webfonts extend the identity online. Check out their brand guidelines, patterned business cards, and striking sliding door below.

FODA Hewn Brand Guidelines

FODA Hewn Homepage

FODA Hewn Business Cards

FODA Hewn Door

Photographs by Nick Simonite.



10
Dec
2015

Capucine In Use: Freshly Delivered

Hello-Fresh-Group-Home

HelloFresh is a delivery service that saves you time on shopping and meal planning – you pick recipes and they send a box full of pre-measured ingredients that you cook at home. It’s one of many such services popping up left and right. In this growing market, where websites replace store aisles, each brand’s take on photography, colors, and type will be key to luring in cooks.

The approach of HelloFresh is a bright orange and green color palette combined with Alice Savoie’s Capucine. Her typeface is used primarily for headings and its rich flavor is balanced by a generous amount of white space. Capucine’s distinct italics are also put to good use, adding a layer of hierarchy and a subtle sense of movement to the page.

Hello-Fresh_Web-Promise

The design carries over to their iOS app, where you can see recipes and rate meals. Paired with Adobe’s Source Sans, Capucine is used more extensively and at a wider range of sizes. The typefaces complement each other, creating a bright vibe and easy-to-follow instructions. Overall, the use of Capucine lends warmth to an experience that could easily feel cold.

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Capucine is available for desktop and webfont formats, and has extended licensing options.



13
Mar
2015

Minnesota by Design

The Nerf Ball. Masking tape. The Hüsker Dü logo. Cheerios and Wheaties. This is Minnesota design and we haven’t even mentioned the architecture. Or the chairs. Or the rollerblades (don’t roll your eyes). Or the magnetic poetry (don’t roll your eyes!).

Walker Art Center launched a web-based initiative called Minnesota by Design and as you can see, we can’t pick a favorite. That’s why it’s such an honor to have Klavika included in the collection. Eric, who designed Klavika in 2004, was born in Minnesota and we’re proud to uphold the culture that has been here long before us.

MNxD_Maple

The virtual gallery allows the Walker to include works that can’t be practically collected – like a park. It also means webfonts. We were excited to see Maple chosen as the typeface for the project, used for everything from navigation to descriptions and even the map that represents the origins of the designs.

So if you’re interested in some design history – much of this work extends far beyond Minnesota – take a look yourself but beware the rabbit hole. Soon you’ll know plenty about the Honeycrisp apple. Tonka Toys. Paul Bunyan. Marcel Breuer…



16
May
2013

Colfax In Use: Make It Bigger

Our Colfax has been finding a home for itself on the web as of late. You won’t find tiny type in this lot of featured sites, but generous sizing that gives the type room to breath and shine. Below are a few websites using Colfax to great effect.


Thankful Site Grab
Thankful, a wedding gift registry site, with headlines set in Colfax Thin and body copy (and some display) set in Elena.


Normative
From Normative, a multidisciplinary design firm based in Toronto, Canada, a website showcasing the firm set exclusively in Colfax.


Daft Punk Cover Story
Watch your screen burn in this Pitchfork cover story on Daft Punk, with headlines set in Colfax.



8
Nov
2012

New Perspectives: NC State’s The Student Publication

In the spring of 2012, eight students at North Carolina State University’s College of Design participated in a new course to curate, edit, design and publish The Student Publication, a journal that reports on important issues in the field of design. While they had the support of Dean Marvin Malecha, FAIA and were guided by the expertise of Assistant Professor Tania Allen, the students (Michael Carbaugh, Dwight Davis, Eric Flood, Anna Gonzales, Craig Maxwell, Rebekah Zabarsky, and Leigh Anne Zeitouni) managed every aspect of the project including selecting and inviting contributors, authoring content, designing the publication and managing its promotion. The result, Volume 35: Transformation: New perspectives on design methods and processes, was printed and released this fall.

The Student Publication, Volume 35

Assistant Professor Allen was asked how building a course around the well-established publication enhanced the students’ learning experience. She explained that a dedicated course provided time and space for students to sit, think and discuss the strengths and weaknesses of a potential topic and whether it merited an entire issue.

Continue reading...


30
Apr
2012

Klavika, Property of Fringe Division

Fringe Division

Fringe Division - Detail

As fans of J.J. Abrams, co-creator of the television show ‘Fringe,’ we were tickled by this tiny use of one of our typefaces in the show. From the episode ‘Everything in Its Right Place,’ the in-car communication and navigation system is branded the property of Fringe Division using Klavika, appropriately and soberly set in all caps.



26
Aug
2010

In Use: Klavika in South Africa

Durban stadium seating

Durban, South Africa’s busiest port city, constructed the magnificent Moses Mabhida Stadium which allowed them to be a host stadium for the 2010 FIFA World Cup games. Büro für Gestaltung designed the wayfinding and identity and covered the stadium from the seats to the murals with our Klavika. When the games were over, Jonathan Jackson of WeShouldDoItAll was kind enough to send along images of the stadium with a particular emphasis on the use of Klavika. This booklet was created to showcase his photographs, the stadium and our typeface.

Launch: Klavika at the 2010 FIFA World Cup Booklet