A couple of Pique things turned up at once so here we are. Check out Nicole Dotin’s typeface in use for an important NYC Health campaign and then watch two videos about its design. While we’re at it, go ahead and take 10% off any license of Pique offered on the site until end-of-day Friday, August 4th (that’s the ‘week’ in Pique Week). Just use the coupon code ‘piqueweek’ at checkout.
In Use: Bare it All
Thanks to Quentin Schmerber for tipping us off to this NYC campaign, after spotting Pique on the subway. “Bare it All” encourages LGBTQ patients to have open discussions with their doctors. And to spread the message, Pique boldly sweeps in across black and white images in print ads and their video.
BROOKLYN! BARE IT ALL! If you can’t talk to your doctor about your truth dial 311 in NYC to find a new one. #LGBTQ #health #liveyourtruth pic.twitter.com/FJ5xob0Elg
— Demetre Daskalakis (@DrDemetre) July 20, 2017
How was it made?
In the latest Fontribute video, Erin McLaughlin and Thomas Jockin deconstruct and discuss Pique and Lokal Script in some detail.
After watching the video, Nicole picked up her brush marker to (re)construct Pique and show how the marker underpins the design.
To learn more about Pique, visit Pique’s page. #piqueweek
