Archive for 2013

31 May 2013

Buy smart, upgrade!

In a nutshell, our upgrade program let’s you add licenses or more family members of previously purchased fonts without re-paying for what you’ve already purchased. The benefit, in both cases, is that you can buy what you need, when you need it, without penalty. It’s also a great way to try out fonts, starting with a single weight or pack, knowing you won’t pay for those fonts again if you purchase larger packs that contain the same fonts later on.

There are three basic types of upgrades but they can be combined in just about any conceivable way. Both desktop and web fonts are upgradable but only purchases made directly through the Process Type Foundry are eligible.


1) Add more fonts from the same family
Start small, with just a single, then purchase the full family when you need a larger typographic palette. Or, for a larger family, start with a single, move to a pack and purchase the whole family when you’re convinced it’s a good fit.

Example: add more fonts from the same family

Example: Buy Capucine Basic Black for $39 and when you’re ready for more, purchase the Basic Pack 2 for $60 (normally $99 with $39 taken off since Pack 2 contains the previously purchased Black weight).


2) Add OpenType Features
Bryant, Capucine, Elena, Klavika and Seravek all have various OpenType features like small caps, arrows and multiple numeral styles. They’re offered in two flavors for different budgets: the full versions have all their OpenType features and a higher price, and the basic sets have fewer features and a lower price. If you’re not sure you’ll use all the features, start with a basic character set and upgrade to the full version whenever you’re ready.

Example: upgrade from a basic character set to fully-featured.

Example: Buy Elena Basic Complete Family for $99. When you’re ready to add the small caps to your repertoire, purchase the full version for another $100 (normally $199 minus $99 from the previous purchase of the Basic family).


3) Add computers
This is the most straightforward of upgrade options. When your team has grown or the fonts you’ve purchased are on more computers than you’re licensed for, add more easily.

Adding computers.

Adding computers, the view from the Purchase Options page for Bryant Compressed.

To add more computers, in this instance to an existing one computer license of Bryant Compressed Bold, simply choose the number of computers you’d like and ‘add’ to cart. That’s it! The previous purchase price of $39 is factored into the cost and the extra license ends up at just $4.

For all upgrades, the first step is to log into your account. Once logged in, any prices affected by upgrades will show up in blue.

Our Colfax has been finding a home for itself on the web as of late. You won’t find tiny type in this lot of featured sites, but generous sizing that gives the type room to breath and shine. Below are a few websites using Colfax to great effect.


Thankful Site Grab
Thankful, a wedding gift registry site, with headlines set in Colfax Thin and body copy (and some display) set in Elena.


Normative
From Normative, a multidisciplinary design firm based in Toronto, Canada, a website showcasing the firm set exclusively in Colfax.


Daft Punk Cover Story
Watch your screen burn in this Pitchfork cover story on Daft Punk, with headlines set in Colfax.

Lettering is so often composed of perfect, soaring curves. Never a hair out of place. So, I was delighted to run into this tin that once held fruit cake from Blum’s, a well-loved San Francisco bakery closed since the 70s.

Blum's Fruit Cake

Blum's - the close up.

The overall tone of the lettering is quick, fluid and slightly textured with a bit of angularity thrown in particularly at the baseline. When you get to the letters at the end or beginning of a word, say the B and s in Blum’s, things take a decidedly idiosyncratic turn. The angularity and texture is magnified and (dare I say it) the shapes feel slightly awkward. But, it’s those gestures that add such charm and warmth to the piece, a reminder that surprise and consistency are often perfect bedfellows.

For a closer look at the lettering, check out a full-sized detail on Flickr.

1% for the PlanetThree years ago, we became members of 1% for the Planet. Whenever
you see their logo, on a product or website, it means that company pledged to donate one percent of their annual revenue to environmental non-profit groups.

Besides helping build a healthier planet, a key benefit of the 1% program is that member organizations are audited every year to confirm they are donating their pledged amounts. When you purchase goods from a 1% for the Planet member, you are assured that one percent of the sale goes to an environmental cause, and that
includes fonts licensed directly through the Process Type Foundry. (Licenses purchased through our resellers still factor into our donation but at a smaller percentage depending on our royalty rate.)

For 2012, we donated to the seven organizations listed below. We’re excited to see what they accomplish in the coming year and are grateful for their work.