Not All Who Wander Are Lost card

Designer Ross Moody and his 55 Hi’s imprint are one of the reasons we love running our own type foundry. It’s been said that type design is a lonely, difficult and frustrating endeavor and while that can be true, it’s also immensely gratifying when the bi-product of your work is so surprising.

FIG Script default

‘Is that our FIG Script?’ we wondered. When set in all caps, a script face doesn’t traditionally connect. So what gives? Capable hands. Ross deftly connected the caps, modified certain letters and added flourishing touches.

Not All Who Wander Are Lost card

‘Not all who wander are lost’ is a derivative of a line from a J.R.R. Tolkien poem titled, ‘All that is gold does not glitter.’ The poem appeared in the Lord of the Rings trilogy and the original line read, ‘Not all those who wander are lost.’ The poem and its place in the trilogy is documented on Wikipedia.

Ross has created limited edition, hand screen printed posters and postcards of ‘Not all who wonder are lost’ as well.

February Print Magazine with Kettler

The February issue of Print magazine, guest art directed by ProjectProjects, featured our oldest typeface Kettler. Starting on the cover and continuing throughout the issue, Kettler quietly punctuates conversations between a panel of selected guests on the subject of collaboration between disciplines.

February Print Magazine with Kettler

Kettler played a role in another magazine designed by ProjectProjects called Work, now out-of-print. It’s been a joy to see Kettler used by such capable hands.

Durban stadium seating

Durban, South Africa’s busiest port city, constructed the magnificent Moses Mabhida Stadium which allowed them to be a host stadium for the 2010 FIFA World Cup games. Büro für Gestaltung designed the wayfinding and identity and covered the stadium from the seats to the murals with our Klavika. When the games were over, Jonathan Jackson of WeShouldDoItAll was kind enough to send along images of the stadium with a particular emphasis on the use of Klavika. This booklet was created to showcase his photographs, the stadium and our typeface.

Launch: Klavika at the 2010 FIFA World Cup Booklet

Longtime Process Type Foundry collaborator Allon Kaye of Entr’acte sent along this 12″ sleeve using eight of our capital A’s. It’s probably best to let Allon describe the project:

“it’s an over-over-overprint of process [type foundry] ‘a’s for an event-only edition (15 copies) of a new 12″ (alpha, by jo thomas).

these were originally overprinted for an event called avoid. the printers ran too many copies, so i overprinted the ‘avid’ lettering (‘o’ was the centre hole) with a blocky, abstract ‘entracte’. i’ve been using these ‘reject’ sleeves for promos etc., but every so often i get to do something a bit more special with them.”

We can say with some certainty that Matt Van Ekeren is the first to print our Stratum onto a tongue depressor that doubles as a business card and call them ‘business depressors’. We’re also pretty certain they won’t fit in your wallet but they’re all the more charming for it.